While staying with a family of nomadic yak herders at 4,500m altitude in a remote corner of the Eastern Himalayas, Michael was struck by the yak's fortitude to cope with their harsh winters and how these giant mammals were central to the Tibetan mountain community's way of life.
Michael learnt how the magnificent yak can cope with extreme cold temperatures thanks to a layer of soft and fine wool under its outer coat. Driven by his desire to keep trekking at altitude for many years to come, Michael decided to investigate the miracle properties of this wool to keep him warm, comfortable and dry whilst out on the trails.
Working with yak wool would prove complex and Michael spent years learning the different production processes and working with each factory partner to adapt their processes to yak wool and the demands of outdoor use. Trips to the plateau to establish partnerships with nomad herder communities served as opportunities to field test prototypes, backed with data from laboratory testing.
In 2013 Michael hit on the ideal formula; a combination of warmth, breathability, comfort and durability. He had what he needed to launch a social enterprise making outdoor clothing from yak wool - a world first.